Case Studies
The work behind the decision.
Explore the business question, the approach and the outcome of each engagement. Filter by the area most relevant to your next decision.
- Portfolio
- Selected case studies
- Sectors
- Payments, agency, e-commerce, PE
- Disciplines
- Pricing, BI, growth, investment
- Figures
- Documented or withheld
10 of 102 of 101 of 102 of 101 of 102 of 102 of 10
Selected case studies
- 01
Leading payment gateway
Pricing and Profitability Strategy
Rebuilt transaction economics and introduced pricing by currency and value tier.
2.0x
Margin on USD transactions
- 02
Leading payment gateway
Business Intelligence Operating System
Connected five departments through shared definitions and a single reporting model.
5
Departments on one model
- 03
Independent digital agency
Marketing Intelligence Framework
Brought marketing data together to connect performance, commercial value and action.
6+
Platforms into one view
- 04
Independent digital agency
Performance Measurement System
Built consistent performance scoring across teams and management levels.
3
Index levels connected
- 05
E-commerce, Sri Lanka
Financial Forecast and Investment Strategy
Connected growth plans, funding needs and three financial scenarios.
3
Scenarios, all disclosed
- 06
Independent digital agency
Executive Digital Dashboard
Made acquisition, conversion and lead quality easier for leadership to review.
1 page
Executive performance view
- 07
Independent digital agency
Project Pricing and Resource Model
Linked team cost, duration and target margin in a repeatable quoting model.
Connected
Cost, resourcing and target margin
- 08
Two leading e-commerce brands
Working Capital and Liquidity
Improved cash availability by reviewing stock, payment terms and the operating cycle.
2
Businesses returned to a liquid position
- 09
A Sri Lankan operating business
Investment Raise on a Profit Share
Modelled and structured a capital raise around a defined share of profit.
Profit share
Capital raised without an equity sale
- 10
A private equity backed business
Value Creation Before the Raise
Improved margin, revenue quality and efficiency ahead of an investment round.
3
Value drivers improved before the round
More experience
Additional projects
Tourism Forecasting Engine
Scenario planning across tourism, economic and search data using ARIMA, SARIMA, Prophet and Random Forest, with SHAP so the model can explain itself.
- Forecasting
- Python
Customer Segmentation
Segments built to fix campaign allocation, so the right message reaches the group that actually responds to it.
- Segmentation
- Campaigns
Competitor Intelligence
Competitor analysis across marketing, operations, pricing and positioning, structured to be refreshed each quarter rather than rebuilt.
- Market Research
Onboarding Optimisation
Onboarding and approval workflows analysed to find the bottleneck and remove the friction quietly costing conversions.
- Process
- Operations
SEO Measurement Architecture
Traffic, content, technical health, visibility, engagement and lead performance in one connected reporting model.
- SEO
- Reporting
CRM and Automation Architecture
CRM structures for pipelines, KPI reminders, client reporting, finance tracking and workflow automation.
- CRM
- Automation
Pipeline Analytics
Measurement for lead volume, qualification, stage conversion, sales velocity, pipeline value and forecast revenue.
- Sales
- Forecasting
Collection and Payment Analytics
Payment speed, ageing, default rate and collection efficiency, and the cash flow risk hiding inside customer payment behaviour.
- Cash Flow
- Risk
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