Services
Practical support for your next business decision.
Pricing, growth, reporting and financial planning. Start with the question you need to answer, and choose the support that fits.
See where profit is made.
Analyse pricing, costs and customer economics to identify where margin is earned, where it is lost and which changes are worth testing.
AnswersWhere is the margin actually going?
Illustrative example · not client results
Contribution Ladder
Indexed to revenue = 100
- Revenue100.0
- Less direct cost-34.0
- Less fulfilment cost-12.5
- Less acquisition cost-18.0
- Less overhead-11.5
- Operating profit24.0
Acquisition cost is taking more margin than fulfilment here. That is a pricing and channel conversation, not a delivery problem.
What you get ( 8 )
- Pricing strategy
- Contribution margin models
- Customer profitability
- Service profitability
- Cost leakage analysis
- Price sensitivity testing
- Scenario modelling
- Commercial dashboards
Intended outcomes
- Margin opportunities identified
- Defensible pricing
- Less revenue leakage
- Sharper resource allocation
Understand what drives profitable growth.
Connect acquisition, conversion and retention to see which channels bring valuable customers and where the journey needs attention.
AnswersWhich stage is deleting our best prospects?
Illustrative example · not client results
Acquisition Funnel
Select a stage
Traffic
- Volume
- 48,200
- Conversion
- 100%
Recommended action
Review traffic quality alongside volume before changing acquisition spend.
Engaged
- Volume
- 19,930
- Conversion
- 41.3%
- Drop off
- 58.7%
Recommended action
Landing page relevance is the first real filter. Test message match.
Leads
- Volume
- 1,890
- Conversion
- 9.5%
- Drop off
- 90.5%
- Revenue value
- Rs 0
Recommended action
Test form length and trust signals to understand what affects lead conversion.
Qualified
- Volume
- 612
- Conversion
- 32.4%
- Drop off
- 67.6%
- Revenue value
- Rs 41.6M
Recommended action
Review targeting and qualification criteria to understand why leads do not progress.
Customers
- Volume
- 148
- Conversion
- 24.2%
- Drop off
- 75.8%
- Revenue value
- Rs 10.1M
Recommended action
Measure follow-up time alongside close rate to identify opportunities for improvement.
Retained
- Volume
- 101
- Conversion
- 68.2%
- Drop off
- 31.8%
- Revenue value
- Rs 6.9M
Recommended action
Review onboarding and customer experience to understand what supports retention.
What you get ( 8 )
- Funnel and conversion analysis
- Customer segmentation
- Acquisition and retention
- Lead quality analysis
- Campaign performance
- Landing page analysis
- Channel attribution
- Pipeline analytics
Intended outcomes
- Budget pointed at what works
- Better quality leads
- Higher conversion
- Less acquisition waste
Give leadership one clear view.
Bring reporting into a shared model with agreed definitions, so leadership can review performance and make decisions from consistent numbers.
AnswersWhose number is the right number?
Illustrative example · not client results
Reporting Consolidation
% merged
Sales tracker
.xlsx
GA4 export
.csv
Finance model
.xlsx
Ops board
CRM report
.csv
Executive View
LiveRevenue
Rs 148.2M
+18.4%
Gross margin
24.1%
+3.2pt
CAC
Rs 9,140
-31.0%
Churn
4.2%
+0.6pt
Revenue vs plan
Same numbers. One place to read them, and one definition of what each one means.
What you get ( 8 )
- Executive dashboards
- Management scorecards
- Power BI and Looker Studio
- Central data models
- KPI architecture
- Automated reporting
- Reporting SOPs
- Board and investor packs
Intended outcomes
- Faster decisions
- One version of the truth
- Less spreadsheet dependency
- Clear accountability
Test the plan before committing.
Connect revenue, cost and cash assumptions. Compare scenarios, quantify funding needs and understand which changes have the greatest impact.
AnswersWhat happens if we are wrong?
Illustrative example · not client results
Scenario Model
- Revenue Y3
- Rs 186M
- EBITDA margin
- 6.4%
- Cash required
- Rs 74M
- Investor IRR
- 9.2%
Growth stalls and acquisition cost holds. The business survives, but it needs more cash to get there than the base case assumes.
- Revenue Y3
- Rs 412M
- EBITDA margin
- 14.8%
- Cash required
- Rs 52M
- Investor IRR
- 24.6%
The base case follows the current trajectory, with assumptions available for review.
- Revenue Y3
- Rs 640M
- EBITDA margin
- 19.2%
- Cash required
- Rs 96M
- Investor IRR
- 38.1%
The expansion case assumes new channels perform and margins hold. Review the additional capital required alongside the potential return.
What you get ( 8 )
- Revenue and financial forecasting
- Scenario planning
- Investment modelling
- Cash flow modelling
- Valuation support
- Sensitivity analysis
- Resource planning
- Demand forecasting
Intended outcomes
- Plans with tested assumptions
- Better investment calls
- Cash visibility
- A clearer view of risk
Connect team performance to business goals.
Give each measure a clear definition, an owner and a review date. Build scorecards that make progress comparable across teams.
AnswersCan we prove the team is aligned?
Illustrative example · not client results
Performance Index
Weighted rollup
Company index
Every department scores on the same logic and carries a stated weight. Hover a node to see what it contributes.
What you get ( 8 )
- KPI architecture
- Department scorecards
- Executive scorecards
- Performance index frameworks
- Review systems
- Client KPI structures
- CRM measurement fields
- Scoring formulas
Intended outcomes
- Clear ownership
- Consistent evaluation
- Visible performance
- Strategy tied to delivery
Make everyday work run better.
Map workflows, identify delays and automate repeatable tasks, with clear ownership for the decisions that need human judgement.
AnswersWhat are we paying people to copy and paste?
Illustrative example · not client results
Workflow Redesign
6 steps4 steps
- 01Request10 min
- 02Spreadsheet45 mincut
- 03Manual approval1.5 days
- 04Email follow up2 dayscut
- 05Data entry35 mincut
- 06Reporting3 hrs
- 01Automated intakeinstant
- 02Approval trigger4 hrs
- 03System updateinstant
- 04Live dashboardreal time
This example reduces six steps to four. Manual approval stays in place while data entry and follow-up are automated.
What you get ( 8 )
- Process mapping
- Workflow redesign
- Reporting automation
- CRM architecture
- API integrations
- n8n and Power Automate
- Python automation
- SOP development
Intended outcomes
- Hours returned every month
- Fewer manual errors
- Faster turnaround
- Systems that scale
Build the investment case from the evidence.
Connect market evidence, unit economics and financial scenarios in a clear investment narrative, with assumptions and risks available for review.
AnswersWhy this company, why now, and what could go wrong?
Every slide answers one of these
- 01
Why this market?
Sized bottom up from addressable demand, with growth rates benchmarked against external data rather than asserted on a slide.
- 02
Why this company?
Unit economics rebuilt per customer and per cohort, so the margin structure is visible instead of implied by a blended average.
- 03
Why now?
What has changed in cost, demand, competition or regulation that makes the next three years different from the last three.
- 04
What drives the return?
A base case with every assumption named, and a bridge showing which lever contributes what to the valuation.
- 05
What could go wrong?
The downside case, the sensitivities that genuinely move the answer, and the point at which the thesis stops holding.
Illustrative example · not client results
Investment Case
Three year revenue CAGR
- Downside+8.0%
- Base+21.0%
- Upside+34.0%
Each scenario has its own assumptions and sensitivities, so investors can compare potential returns with the risks and capital required.
What you get ( 8 )
- Financial model and valuation
- Unit economics build
- Market sizing and research
- Competitor benchmarking
- Multi year projections
- Scenario and sensitivity analysis
- Investment narrative and deck
- Investor question preparation
Intended outcomes
- Assumptions that survive scrutiny
- A valuation you can defend
- A clearer risk and return profile
- Answers ready before they are asked
Engagement options
Choose the right level of support
Diagnostic
2 to 3 weeksA focused review of one commercial question, with a quantified opportunity and a practical recommendation.
Best whenYou need to understand the problem before investing in a solution.
Build
6 to 12 weeksA model, dashboard, pricing structure or forecast, built with documented assumptions and a clear handover.
Best whenYou have a defined need and want a working solution.
Retained
OngoingOngoing analytical support for leadership, with regular reviews, deeper investigations and help with new decisions.
Best whenYou need regular support as business priorities evolve.
Not sure which? Look at the workto see how these engagements work in practice.
Let’s work on it
What decision
is on your desk?
Tell me what you’re trying to decide, what feels unclear and when you need an answer. We’ll start with a short conversation.
Direct collaboration · Scoped engagements · Fixed fees