About
Commercial thinking. Analytical depth.
I’m Shabir Jawahir, an independent commercial strategist based in Colombo. I help businesses turn data into practical decisions about profitability, growth and performance.
- Based in
- Colombo, Sri Lanka
- Focus
- Pricing and profitability
- Across
- BI, finance, growth, ops
My approach
Connecting the analysis to the decision.
Good analysis starts with the decision it needs to support. I combine financial and operational detail with a commercial view of what a business can change and what that change is worth.
My work spans business intelligence, finance, marketing, operations and automation. That range helps me trace a problem across departments and understand how one decision affects the rest of the business.
The aim is a useful recommendation, supported by clear numbers, visible assumptions and a practical way to measure progress.
How I operate
What you can expect from the work
- 01
Start with the decision
Agree on the question and how the answer will be used before choosing a model or a tool.
- 02
Put a number on it
Quantify the opportunity, cost or risk so leadership can compare priorities.
- 03
Show the assumptions
Make assumptions visible, explain where they come from and test how they affect the result.
- 04
Build it to outlast me
Document definitions, assign owners and make the handover clear so the work remains useful.
Away from the desk
A habit of thinking a few moves ahead.
I grew up playing chess. Studying a position, weighing alternatives and learning from a missed move are habits that still shape how I approach commercial problems.
Strategy games added another perspective: making choices with limited resources, adapting to new information and thinking beyond the next move.
Football, rugby and boxing taught me the value of teamwork, preparation and staying composed under pressure. Those lessons carry into my work as much as the analytical work does.
- Chess
- Strategy games
- Football
- Rugby
- Boxing
Capability
A connected set of capabilities
I draw on these capabilities to understand the full problem and build the right response.
- Business Intelligence
- Power BILooker StudioTableauExcelKPI scorecards
- Data and Analysis
- SQLPythonPandasNumPyStatistical analysisForecasting
- Marketing and Growth
- GA4Search ConsoleSemrushFunnel analysisSegmentation
- Automation
- n8nPower AutomateZapierAPIsCRM development
- Commercial Strategy
- PricingProfitabilityFinancial modellingCompetitor analysis
Where leadership looks
Where the work happens
Acquisition, conversion and retention
Workflows and integrations
Commercial modelling and planning
Let’s work on it
What decision
is on your desk?
Tell me what you’re trying to decide, what feels unclear and when you need an answer. We’ll start with a short conversation.
Direct collaboration · Scoped engagements · Fixed fees