Pricing · Profitability · Decision systems
Better decisions. Stronger margins.
I help leadership teams see where profit is made, test their options, and make the next move with confidence.
The opportunity was
in the pricing.
Margin on
USD transactions
A payment gateway moved from blended rates to pricing by currency and transaction value.
Selected work
Clearer numbers.
Practical outcomes.
Payment gateway / Business intelligence
One model. A shared view of the business.
Connected sales, marketing, IT, finance and operations through agreed metrics and reporting built for each audience.
5 → 1Departments.
One reporting model.
E-commerce / Financial strategy
A growth plan with the assumptions in view.
Linked revenue, costs and funding needs in a financial model that makes the base case, downside and expansion case clear.
3 casesA clearer view of
growth, capital and risk.
Where I can help
Start with the question
you need to answer.
The work takes shape around your business: the decision, the data and what’s at stake.
Where are we
leaving margin behind?
Understand which products, customers and channels earn their keep, and where a different price changes the economics.
Pricing strategy · Unit economics · Customer profitabilityFind the opportunity 02 / PlanningWhat happens
if we make this move?
Test growth plans, funding needs and investment decisions with connected financial models and explicit assumptions.
Forecasting · Scenario planning · Investment narrativeTest the options 03 / PerformanceAre we seeing
the whole business?
Connect fragmented reporting so leaders can see what is changing, where performance is slipping and what needs attention.
Business intelligence · Growth analytics · KPI systemsBuild the viewAlso working across process automation, performance measurement and investment storytelling.
Explore all servicesWorking together
A clear scope.
A useful answer.
You work directly with me, from the first question to the final recommendation.
More about me- 01
Define the decision
Agree on the question, the available data and what a useful answer looks like. Then set the scope and fee.
- 02
Build the evidence
Validate the numbers, model the options and make the assumptions and trade-offs visible.
- 03
Make the next move
Leave with a practical recommendation, the model or reporting to support it, and a way to measure the result.
Let’s work on it
What decision
is on your desk?
Tell me what you’re trying to decide, what feels unclear and when you need an answer. We’ll start with a short conversation.
Direct collaboration · Scoped engagements · Fixed fees